On January 14th, 2010 Nike Sportswear released True City, an iPhone application that provides users with a unique insight into six European cities, making the hidden visible through the knowledge and insight of Nike Insiders‚Äîlocal tastemakers who pride themselves on being at the forefront of things happenings in their cities. True City is not just another digital guidebook application. It‚Äôs a powerful combination of premium, geo- tagged content, the latest iPhone technologies, and social media integration‚Äîupdated in real-time by real people. All with Nike‚Äôs unmistakable irreverence.
Nike has chosen La Melodia to be the local tastemakers that wil participate in this unique project. Melodee and I.N.T will take you on a tour in Amsterdam to show you around all the hotspots! So this is a shout out to all you iPhone users: Download the application here and see what Amsterdam has to offer!